Manijeh Gareche; Seyed Mahmoud Hosseini; Masoud Taheri
Abstract
The previous studies on the field of competitive advantages of businesses were reviewed. Competitive advantage refers to a set of factors or capabilities that enable the company to demonstrate better performance comparing to the competitors. Totally 59 articles in eight different fields, including strategic ...
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The previous studies on the field of competitive advantages of businesses were reviewed. Competitive advantage refers to a set of factors or capabilities that enable the company to demonstrate better performance comparing to the competitors. Totally 59 articles in eight different fields, including strategic management, strategic management of marketing, marketing management, information technology, knowledge management, resources-based theory, entrepreneurship, and human resource management, were reviewed. The results showed that among several available methods, a majority of businesses employ Porter’s triple strategies, namely differentiation, centralization, and cost leadership, to gain competitive advantages. Among the triple strategies, the strategy of differentiation has drawn the highest attention and simultaneous utilization of the three strategies is a rare case.
Seyed Mahmoud Hosseini; Manijeh Gareche; Masoud Taheri
Volume 7, Issue 3 , July 2018, , Pages 232-248
Abstract
The present paper is a review of the research works conducted on corporate competitiveness. The term “competitiveness” refers to capacity of a corporate in increasing production capacity by the way of introducing products and services to the market that meet the standards of the global market. ...
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The present paper is a review of the research works conducted on corporate competitiveness. The term “competitiveness” refers to capacity of a corporate in increasing production capacity by the way of introducing products and services to the market that meet the standards of the global market. Forty articles were reviewed and surveyed; these articles have been conducted in six different fields of strategic management, strategic management of marketing, marketing management, information technology (IT), knowledge management, and human resources (HR) management and among them, strategic management constituted subject matter of the main portion of the articles. Summary of the results revealed the aspects of competitive advantages measurement including competitive intelligence, pivotal merits, communicative capacities, and organizational capacities. Furthermore, in the articles under consideration, competitive intelligence and organizational capacities, among other aspects, had the lowest and highest roles respectively.
Manijeh Gareche; Seyed Mahmoud Hosseini; Masoud Taheri
Volume 6, Issue 4 , October 2017, , Pages 312-329
Abstract
The previous studies on the field of competitive advantages of businesses were reviewed. Competitive advantage refers to a set of factors or capabilities that enable the company to demonstrate better performance comparing to the competitors. Totally 59 articles in eight different fields (strategic management, ...
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The previous studies on the field of competitive advantages of businesses were reviewed. Competitive advantage refers to a set of factors or capabilities that enable the company to demonstrate better performance comparing to the competitors. Totally 59 articles in eight different fields (strategic management, strategic management of marketing, marketing management, information technology, knowledge management, resources-based theory, entrepreneurship, and human resource management) were reviewed. The results showed that among several available methods, majority of businesses employ Porter’s triple strategies (differentiation, centralization, and cost leadership) to gain competitive advantages. Among the triple strategies, the strategy of differentiation has drawn highest attention and simultaneous utilization of the three strategies is a rare case.